The world of the Metaverse and NTFs is growing exponentially every day, incorporating other types of technologies to make users feel empowered to customize their digital avatars in the virtual world. In this context, NFT wearables and accessories for personalization come into play.

Also known as CJM (Customer Journey Map), storytelling is key to describing and understanding the journey that a consumer makes through the entire shopping experience. With this information, brands and companies can offer simplified and tailor-made processes for each person.

Is your brand ready to enter the Metaverse? That is a question that you should be asking yourself if you aim for the growth of your company. But first of all we must understand what the Metaverse is and what it is about, to separate what is hype from reality.

Brand engagement has also been affected by web3 and the hype of NFTs. With this new way of advertising, artists have generated millions by selling their works on NFT generating an avalanche of creativity, ideas and brands that add to the trend. The love for NFTs is not only in the role of artists, large […]

We have already seen what the Metaverse is and how to get into it depending on the applicability we want to give it .Now we will analyze what digital twins are and their importance to grow the Metaverse and pave the way for other brands according to Rediffusion’s Red Labs study.

Every marketer needs to know what Web3 is all about, not only to stay ahead of the competition, but also to know how to strategize their campaigns and bring brands closer to their customers. For this we must understand what Web3 is, what it represents and how we can benefit from it.