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Storytelling and Product Journey

Also known as CJM (Customer Journey Map), storytelling is key to describing and understanding the journey that a consumer makes through the entire shopping experience. With this information, brands and companies can offer simplified and tailor-made processes for each...

NFTs and brands

Brand engagement has also been affected by web3 and the hype of NFTs. With this new way of advertising, artists have generated millions by selling their works on NFT generating an avalanche of creativity, ideas and brands that add to the trend. The love for NFTs is...